Thoughts & insights from McNutt & Partners.
Merry Christmas Eve! Along with the shopping, sweets-baking and (sometimes) snowing, another phenomenon that goes hand-in-hand with the holiday season is watching festive movies. Last week, we showcased the 10-most Googled holiday movies of all time. This week with Christmas…
Wrapping presents and baking sugar cookies—step aside. Watching holiday movies is a staple activity of the Christmas season—and with streaming services like Netflix and Hulu, binge-watching these Yuletide flicks is more accessible than ever. As Google is a measure of…
We know what you’re thinking. It’s December 10, and that means there are 15 days left until Christmas—not 12. However, we’ve all got Christmas carols playing on repeat in stores, on our radios and in our heads—including the classic “The…
Social media is a life staple for the majority of members of modern society. It’s not unusual to wake up and immediately check Facebook or Instagram and do so again right before bed, not to mention the countless times it…
Long lines, stampeding shoppers and huge hauls are a few common associations with the Friday after Thanksgiving—the busiest shopping day of the year for retailers, otherwise known as Black Friday. Though leaving the house at midnight to be among the…
Welcome to Thanksgiving week! In anticipation of the holiday and all that surrounds it, you may be experiencing a slew of emotions. Hunger for a plate filled with turkey, cranberry sauce and broccoli-cheese casserole. Elation for days off of work…
Though you may still be rifling through your leftover Halloween candy, the consumer world is in full swing in anticipation of winter holidays on the way. Thanksgiving, Hanukkah, Christmas, Kwanzaa, New Year’s—it’s all happening in the span of the next…
We like to think of social media as a “free” form of advertising, and it is—to an extent. Recent changes to the way content is disseminated to social media users—specifically on Facebook—has made it more challenging for marketers and business…
It’s Halloween Eve Eve, and you know what that means! Well, all it really means is that you only have two days left to find a costume, get your candy stocked and plan out your horror movie marathon for the…
Everyone makes mistakes—and that’s OK! When treading water in the world of search engine optimization (SEO), it’s easy to drift in the wrong direction. After all, we only have control of our SEO results to a point—before the whim of…
As much as we’d like to think that social media success isn’t all about the numbers, having a strong page following certainly does help. Instagram is one social network that is ideal for showcasing what is visually appealing about your…
The tic-tac-toe-looking symbol that populates digital media today is one that the millennial generation and beyond once solely associated with a telephone. Eleven years ago, the same symbol that represents “pound” on a telephone opened up an entire new world…