Scratching your head when staring at your brand’s LinkedIn page? You’re not alone. LinkedIn is a very niche social media platform that in turn requires thoughtfully-curated content. Though it may take some extra effort, developing content specifically for LinkedIn can…
Day in and out, marketing campaigns blanket their messages to consumers in hopes of catching the attention of prospective buyers for their products. Marketers use varying strategies to do so. This includes but is not limited to appeals to emotion,…
Ever made a paid Facebook post? Ever had your ad rejected due to “too much text?” Facebook’s ad text rule has evolved over the years. The way that advertisers once measured whether their ads had too much text for Facebook’s…
Trending! It’s a word that has come to mean more than whether bell bottoms are hot or not. By definition, a trending topic is one that experiences a surge in popularity on social media for a limited time. The concept…