In the vast chasm that is the internet, having your brand’s content seen is key—and not just seen, but seen by the right audience. Pay per click (PPC) advertising is a form of marketing where the marketer pays a specified…
A/B, B2C, 1-2-3---what does it all mean? Any industry jargon can leave a novice feeling like he or she just consumed a big, confusing helping of alphabet soup. But that’s OK. After all, if you’re not immersed in it every…
Flipping through a catalog for back-to-school clothes or checking the newspaper for the grocery store’s weekly specials are not only antiquated practices for many of us, but completely foreign for others. However, though digital marketing has become today’s standard, it…
Maintaining a blog not only provides value for your brand followers, but it is a means for creating content that will help both people and search engines find your brand among the vast frontier that is the internet. When optimized…