Also known as “split testing,” A/B testing is an evaluation strategy that can improve your digital marketing campaigns. If you want to drive customer engagement, improve your ROI and start conversations, keep reading to learn how this testing can benefit…
Human communication has always involved the tendency to want to get messages across as tersely as possible. Think about the first person who shortened “Goodbye,” to just, “Bye!” We know acronyms serve that same purpose, and in digital communication, specifically…
As your customers interact with your digital assets, you likely want to know a little about their activity on your pages—and where they are coming from. That’s where Google Analytics comes in. Google Analytics is a free platform that offers…
With technology allowing us to contact one another in various ways via the click of a smart phone or tablet, email may seem like somewhat of a dinosaur in the digital realm. But email is still a powerful device to…