You’ve heard the saying, “Less is more.” It applies in a variety of contexts—when doing a little may be better than going over the top. But how relevant is it in marketing? Very. You may have also heard the saying…
Human communication has always involved the tendency to want to get messages across as tersely as possible. Think about the first person who shortened “Goodbye,” to just, “Bye!” We know acronyms serve that same purpose, and in digital communication, specifically…
The word “anatomy” may conjure intimidating memories of sitting in high school science class. But don’t be scared. The anatomy of a marketing social post is pretty simple—(and involves a lot fewer parts than the human body). Speaking of intimidating,…