When you hear the phrase, “Shop local,” you might think about spending money at locally-owned establishments vs. chain retailers. While it’s a noble feat to support businesses owned by those in your community, sometimes the allure of deals offered at…
The decision to rebrand your business can come as a result of many factors. Whether your business is legally changing shape, or you’re just ready for something new, rebranding can be a great way to attract interest. Assuming your rebrand…
Read that title again. There is a key phrase there that you should focus on. Quality social media content. A successful social media strategy isn’t about just throwing everything that you have against the wall and hoping that it sticks.…
You’ve got your tangible marketing materials—mailers, letterhead, signage and billboards. You’ve got your intangible (but still measurable) marketing materials—digital ads, SEO, blog and email campaigns. But what about your walking, talking marketing materials? That’s right—using employees in your marketing strategy…