All blogs share certain characteristics. They are web-based. They (typically) include a combination of copy and graphics. They allow for multiple entries, most often organized in reverse-chronological order. Beyond these shared characteristics, there is infinite room to customize your blog…
How do you feel when you hear the word “blog”? Excited? Intrigued? Intimidated? Blogging has been on the map as an effective platform for creating digital content for some time now; however, every now and then it’s a good idea…
Blog writing serves a variety of purposes. A means of pushing fresh content out onto your digital platforms. A source of keywords to help attract people to your site. A cathartic outlet for all of those burning issues that occupy…
At its core, blogging is text on a web page. But it has the opportunity to be so much more than that. A way to communicate with your brand followers. A platform to make a dent in your SEO. Even…
Your brand’s blog serves a dual purpose—both to attract, inform and entertain your followers, and to drop points in your SEO bucket. But what happens when you notice a decline in your blog readership? Decreasing blog traffic can certainly pose…