If you could essentially get paid to advertise for a brand that your business carries, would you want to do it? Most likely, 99.99 percent of the time, the answer would be, “yes.” Good news! You may be sitting on…
What some of us once recognized as the “pound” sign on a phone has in the digital age taken on a new renowned identity—the hashtag. To those who are unfamiliar, it may appear as just a confusing and unnecessary symbol…
The holidays are here, and in the marketing world, that equals significant opportunity. For most retail businesses, the holidays represent the most lucrative time of year. In fact, according to the National Retail Federation, the holiday season can represent as…
Those of us who remember life pre-social media have watched the phenomenon change the world. The popularity of social networks like Facebook, Twitter and Instagram have transformed the way we communicate—the frequency of use even justifying the creation of new…
When it comes to marketing, business owners and marketing managers have one overriding question to answer: Which forms of marketing will be most effective to attract customers? From social media ads to direct mail campaigns, there is no shortage of…
It’s no secret that social media is a fundamental part of your digital marketing strategy. It’s free, it gives your brand a presence where potential consumers are already spending a vast amount of their time, and it’s relatively easy to…
Last week, we talked about the importance of posting fresh content and the influential effect it can have on your brand’s search engine optimization efforts. Now that you know why posting fresh content to your digital assets is important, the…
So you’ve launched a responsive website, established a healthy email list and created a presence for your brand across various social media channels—now what? It is important that, once you generate a solid arsenal of digital assets, you do not…
If you are a regular social media user, you probably check your Facebook, Twitter and/or Instagram feeds every day—possibly even multiple times a day. When we think of using social media to grow business, these are the major platforms that…
What is essentially an ongoing, virtual professional networking event, the social media platform LinkedIn is an invaluable means of connecting to potential leads—or leads to leads—for your business. If you haven’t heard of it—you are not alone. Despite being one…
How much can you say in 140 characters? Ask Twitter’s hundreds of millions of active monthly users, and you’ll get your answer. Though not as widely-used as Facebook and Instagram, Twitter serves a unique niche in the social media community…
What started as an iOS-exclusive app for showcasing and sharing photos has grown to be one of the most influential social media networks in the world. As of April 2017, Instagram had 700 million monthly active users—400 million of whom…