If your brand is currently cultivating an Instagram account—great! Along with Facebook and YouTube, Instagram is among the top-used social media platforms in the world. Social media users respond better to images than text, and after all, Instagram is an…
Video has made is presence known as the dominant species of the digital marketing realm. Video pops up on our news feeds, as advertisements on websites, in emails and texts—the list goes on and on. Its prevalence in the digital…
It’s no secret that video has taken over as the most captivating digital medium. According to WordStream, video accounted for 69 percent of all global consumer internet traffic in 2017, and it is expected to account for 80 percent of…
As many of us are making changes in the New Year to improve our qualities of life, so is Facebook. The social media giant recently announced that it would be tweaking its algorithm to promote “meaningful, social interactions” for its…
Garnering local, online reviews of your business is helpful from both an SEO standpoint, and for boosting your brand’s credibility in the eyes of other potential customers. With building a solid online presence being more significant than ever for a…
If you could essentially get paid to advertise for a brand that your business carries, would you want to do it? Most likely, 99.99 percent of the time, the answer would be, “yes.” Good news! You may be sitting on…
What some of us once recognized as the “pound” sign on a phone has in the digital age taken on a new renowned identity—the hashtag. To those who are unfamiliar, it may appear as just a confusing and unnecessary symbol…
The holidays are here, and in the marketing world, that equals significant opportunity. For most retail businesses, the holidays represent the most lucrative time of year. In fact, according to the National Retail Federation, the holiday season can represent as…
Those of us who remember life pre-social media have watched the phenomenon change the world. The popularity of social networks like Facebook, Twitter and Instagram have transformed the way we communicate—the frequency of use even justifying the creation of new…
When it comes to marketing, business owners and marketing managers have one overriding question to answer: Which forms of marketing will be most effective to attract customers? From social media ads to direct mail campaigns, there is no shortage of…
It’s no secret that social media is a fundamental part of your digital marketing strategy. It’s free, it gives your brand a presence where potential consumers are already spending a vast amount of their time, and it’s relatively easy to…
Last week, we talked about the importance of posting fresh content and the influential effect it can have on your brand’s search engine optimization efforts. Now that you know why posting fresh content to your digital assets is important, the…