With the meteoric rise of platforms like TikTok and the continued popularity of platforms like YouTube, it’s no secret that video is king in the digital world. Beyond the videos that pop up on our social networks manifests the concept…
Whether you know what it means in relation to social media or not, you’ve likely heard the term “influencer” floating around—in the news, in the workplace, or even in casual conversation. Now’s the time to iron out that definition, and…
Small businesses have the chance to make a big impact on social media. However, navigating these global platforms with literal billions of users can sometimes leave small business owners feeling, well, pretty small. A recent experience on Instagram had us…
Raise your hand if you’re a visual person! We ask for two reasons. For one, Instagram is a highly visual platform. Secondly, visual people tend to learn better with visual guides and examples. In our experience in managing our clients’…