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Read more about the article Remembrance and Retail: Why We Have Memorial Day Sales

Remembrance and Retail: Why We Have Memorial Day Sales

  • Post published:May 27, 2019
  • Post category:Holidays/Marketing and Advertising

They say that Memorial Day is the best time to buy a mattress. But how did the holiday, which started as a response to the Civil War, go from remembering fallen soldiers to reaping the benefits of retail sales? The…

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Read more about the article Identity Crisis: 6 Signs That It’s Time to Rebrand Your Business

Identity Crisis: 6 Signs That It’s Time to Rebrand Your Business

  • Post published:May 20, 2019
  • Post category:Marketing and Advertising

Your clothes aren’t identifying with your desired self-image, your hair is falling in all the wrong ways, and you’re constantly questioning whether the vibes you are giving off are working in your favor. For a person, these may be signs…

Continue ReadingIdentity Crisis: 6 Signs That It’s Time to Rebrand Your Business
Read more about the article Digital Dollars: Digital Ad Revenues Soar to Record-Breaking Highs

Digital Dollars: Digital Ad Revenues Soar to Record-Breaking Highs

  • Post published:May 13, 2019
  • Post category:Digital Marketing

As we seemingly live and breathe online, it’s no surprise that the world of all-things-digital is thriving. In fact, our time spent online increased by 20 percent in the past year, according to the study we are about to delve…

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Read more about the article The Case for Optimizing Copy Across Social Platforms

The Case for Optimizing Copy Across Social Platforms

  • Post published:May 6, 2019
  • Post category:Copywriting/Social Media for Business

When our time is limited, we often look for the shortest route, not necessarily the most effective one. On social media, it can be tempting to craft a single message and blanket it across all of your social platforms. In…

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