Social media is one of the most significant—and inexpensive—ways to cultivate a brand following. As a marketer, you should consistently be looking for ways to boost your social media following, but the turn of the season—in this case, the transition…
Anyone can slap some words on a page and call it a day, but depending on the platform where your writing will appear—and the audience you are writing for—structure makes a difference when producing effective copy. The case is no…
If you’re operating a business, you know how critical it is that you maintain a substantial digital identity—and if you don’t know that, then here’s your reminder. From grocery shopping to banking and everything in between, consumers are increasingly carrying…
Inspired by a desire to protect the rights of the working class more than a century after the founding of the United States, Labor Day gives the majority of Americans a much-needed respite from the eight/nine-to-five grind. Sure, it’s just…