A backlink—or an external backlink—is when another site links to your website within their content. This is an authentic way to generate more traffic to your brand’s site, as backlinks are an SEO technique that increases your search engine rankings.…
Breadcrumbs are useful for adding a tasty layer to meat, crisping the top of your casserole or finding your way home. Cookies are useful because, well, they’re delicious. But what do these two bakery-related foods have to do with the…
They say not to judge a book by its cover. But sometimes that’s all we have time for! The equivalent of judging a book by its cover when it comes to online content is judging a blog by its title.…
“Hold on, let me Google the address.” Thirty years ago, this may have sounded alien, but now it’s a phrase that largely dictates how we navigate our world. Your Google My Business listing is a consumer’s roadmap (both literally and…