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Read more about the article Advertising Defined: What is Audio Marketing?

Advertising Defined: What is Audio Marketing?

  • Post published:May 12, 2025
  • Post category:Marketing and Advertising

In today's digital landscape, where visual content pops up at every turn, audio marketing has emerged as a way to stand out. From radio spots to podcasts, audio marketing offers an intimate and personal connection that can leave a lasting…

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Read more about the article 4 Benefits of Gratitude Marketing

4 Benefits of Gratitude Marketing

  • Post published:November 11, 2024
  • Post category:Marketing and Advertising

As the leaves change and the air turns crisp, November ushers in the spirit of Thanksgiving—a time for reflection, appreciation and connection. But how does this translate in business? Let’s explore the benefits of gratitude marketing and how it can…

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Read more about the article Marketing Defined: Social Media Ad vs. Social Media Post

Marketing Defined: Social Media Ad vs. Social Media Post

  • Post published:September 5, 2023
  • Post category:Marketing Defined

Accurate terminology makes all the difference. After all, knowing the correct word or phrase to describe something leads to clear communication for all parties involved. In digital marketing, one commonly-confused concept involves the difference between a social media ad vs.…

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Read more about the article Hungry? Defining Breadcrumbs and Cookies On the Internet

Hungry? Defining Breadcrumbs and Cookies On the Internet

  • Post published:May 15, 2023
  • Post category:SEO

Breadcrumbs are useful for adding a tasty layer to meat, crisping the top of your casserole or finding your way home. Cookies are useful because, well, they’re delicious. But what do these two bakery-related foods have to do with the…

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Read more about the article Marketing Defined: Brand Marks vs. Logos

Marketing Defined: Brand Marks vs. Logos

  • Post published:May 2, 2022
  • Post category:Branding Your Business/Marketing Defined

Identifying marks in your branding allow people to easily identify your business. You’ve most-likely heard of a logo, but what about a brand mark? Here we’ll break down the differences between brand marks vs. logos. Logo Your logo is a…

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Read more about the article Marketing Defined: Explaining Search Intent and Its Relationship to SEO

Marketing Defined: Explaining Search Intent and Its Relationship to SEO

  • Post published:December 6, 2021
  • Post category:Marketing Defined

Every Google search happens for a reason. From searching for silly facts, to locating a place of business, to setting out to make a purchase, you came to Google with a goal in mind. Did you know—there’s a technical term…

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Read more about the article Marketing Defined: Keyword Stuffing and Why You Shouldn’t Do It

Marketing Defined: Keyword Stuffing and Why You Shouldn’t Do It

  • Post published:October 4, 2021
  • Post category:Marketing Defined/SEO

When you say “stuffing” around this time of year you might think of a big juicy turkey sitting on a dining room table. The stuffing we’re talking about today is not the edible kind, however—though it may also be less-than-ideal…

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Read more about the article Marketing Defined: Using Social Listening to Connect with Your Audience

Marketing Defined: Using Social Listening to Connect with Your Audience

  • Post published:July 19, 2021
  • Post category:Marketing Defined

Are you a talker, or a listener? Whether you’re a listener by nature or not, as a brand representative, it pays to slow down and listen—especially when your brand followers are talking to you on social media. Social listening is…

Continue ReadingMarketing Defined: Using Social Listening to Connect with Your Audience

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