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Read more about the article Marketing Defined: Brand Marks vs. Logos

Marketing Defined: Brand Marks vs. Logos

  • Post published:May 2, 2022
  • Post category:Branding Your Business/Marketing Defined

Identifying marks in your branding allow people to easily identify your business. You’ve most-likely heard of a logo, but what about a brand mark? Here we’ll break down the differences between brand marks vs. logos. Logo Your logo is a…

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Read more about the article Marketing Defined: Explaining Search Intent and Its Relationship to SEO

Marketing Defined: Explaining Search Intent and Its Relationship to SEO

  • Post published:December 6, 2021
  • Post category:Marketing Defined

Every Google search happens for a reason. From searching for silly facts, to locating a place of business, to setting out to make a purchase, you came to Google with a goal in mind. Did you know—there’s a technical term…

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Read more about the article Marketing Defined: Keyword Stuffing and Why You Shouldn’t Do It

Marketing Defined: Keyword Stuffing and Why You Shouldn’t Do It

  • Post published:October 4, 2021
  • Post category:Marketing Defined/SEO

When you say “stuffing” around this time of year you might think of a big juicy turkey sitting on a dining room table. The stuffing we’re talking about today is not the edible kind, however—though it may also be less-than-ideal…

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Read more about the article Marketing Defined: Using Social Listening to Connect with Your Audience

Marketing Defined: Using Social Listening to Connect with Your Audience

  • Post published:July 19, 2021
  • Post category:Marketing Defined

Are you a talker, or a listener? Whether you’re a listener by nature or not, as a brand representative, it pays to slow down and listen—especially when your brand followers are talking to you on social media. Social listening is…

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