Being easy to contact should be one of your top priorities as a business owner. You know about the traditional means of customers contacting your business—like the good ol’ telephone. But there may be some communication channels you are missing…
It’s a four-letter word with a negative connotation (no, not THAT one). Spam—and we’re not talking about the canned meat. Anyone with an email address knows that try as you might, it’s impossible to keep solicitors out of your inbox.…
The dawn of a new decade is upon us, and that begs time for both reflection into the past and anticipation for what’s to come. Heading into 2020, we’re more connected than the human race has ever been—and most of…
The days of deciding between “Sincerely” or “Yours truly,” are over. In today’s digital environment, we have much more to consider when it comes to signing off on our correspondence. In a business setting, your email signature can make the…
Last week, we talked about the extreme return on investment that email marketing yields and the fact that it is still a powerful marketing strategy despite that some question its relevancy. Not only can email marketing make a significant impact…
With technology allowing us to contact one another in various ways via the click of a smart phone or tablet, email may seem like somewhat of a dinosaur in the digital realm. But email is still a powerful device to…