Conflicting information is all over the internet. Despite how much we like to think it’s organized, the internet boasts a bit of a “Wild West” vibe, thanks to its ability to literally let anyone share content about anything at any…
Are you a talker, or a listener? Whether you’re a listener by nature or not, as a brand representative, it pays to slow down and listen—especially when your brand followers are talking to you on social media. Social listening is…
You’ve heard of the State of the Union. But what about the State of Marketing? It doesn’t hurt to check in every now and then on the hard data driving the trends that influence our industry on a daily basis.…
You carry around your driver’s license, passport and other forms of ID as physical representations of your identity. Think of your social media pages as physical representations of your online identity. It may seem like a minute detail, but the…