All email users have seen them in their inboxes. Maybe it’s after you attended an event, or perhaps after you made a purchase. They tend to go something like this: “Let us know how we did!” or “We want your…
Social media gives us several ways to communicate within its ecosystem. There are posts. There are comments. And then there are direct messages. The direct message, sometimes referred to as simply a “DM,” is the most private way to communicate…
Last year threw us a curveball that none of us could have predicted. The result in the marketing world was that many of the trends defining where marketing was heading were rapidly accelerated, if not immediately pushed in that direction.…
We’ve got a lot of options in this world. One that affects us every day, multiple times a day, is whether we are using dark mode or light mode on our electronic devices like smartphones and tablets. With its more…