The season when you’re encouraged to be scared and eat sweets is here, and that means for the past month, retailers across the country have been capitalizing on the cobwebs and candy, ghosts, gore and more that surround the Halloween…
For some of us, Halloween is just another date on the calendar. For others, however, it’s an event—a chance to go all out with DIY spooky decorations, mountains of candy and treats, scare-inciting haunted houses and of course—costumes. From the…
It’s no secret that social media is a fundamental part of your digital marketing strategy. It’s free, it gives your brand a presence where potential consumers are already spending a vast amount of their time, and it’s relatively easy to…
Last week, we discussed why your brand’s Google My Business listing is a critical part of your SEO strategy. Google My Business is a completely free way for your business to enhance the way it will appear in search results…
Ranking highly in search engine results is a goal that the majority of businesses cultivating a digital presence want to achieve. As with many things in life, there is no one catch-all solution for making that happen. SEO, or, search…