Social Media Influencer Archives

Marketing Defined: Types of Social Media Influencers

Post published:May 17, 2021
Post category:Marketing Defined Social Media for Business

Whether you know what it means in relation to social media or not, you’ve likely heard the term “influencer” floating around—in the news, in the workplace, or even in casual conversation. Now’s the time to iron out that definition, and…

Influencer Marketing: What Is It, and How Can It Benefit My Brand?

Post published:September 16, 2019
Post category:Social Media for Business

In digital marketing, the purpose of using social media is to convey your messages to a large audience of online consumers—who already spend a considerable amount of their time online and specifically in the social media space. Algorithms limiting the…