consumers Archives | McNutt & Partners

Marketing Defined: The Benefits of Social Commerce

Post published:November 30, 2020
Post category:Digital Marketing Marketing Defined

You know what commerce is. You likely know what e-commerce is. Now it’s time to talk about another type of commerce: social commerce. The benefits of social commerce for businesses and consumers alike are evident as social media is such…

The Rise of Gen Z as Consumers: How Marketers Are Adapting

Post published:October 1, 2018
Post category:Social Media for Business

Every human generation boasts its defining characteristics, molded by influential societal factors like technology, political opinions, work ethic, morals, social viewpoints—the list goes on. These inherent common qualities among members of a generation directly affect the way marketers attempt to…