Turner Fence

Case Study: Turner Fence

Fences provide protection. However, they can’t be built without collaboration. That’s where we come in to assist. Turner Fence has been building fences for more than 17 years—and their record speaks for itself. They’ve expanded their service area over the past few years, growing to help those in Auburn, Opelika, Dadeville and Alexander City.

Turner Fence already had an incredible portfolio of fences—and the evidence of their hard work is apparent in the yards of homeowners and businesses across the region. Their longstanding following in the community meant that local word of mouth helped grow their business. Of course, when potential customers went to look Turner Fence up online, an effective, easy-to-navigate website was critical. The site we helped to develop for Turner Fence is a user-friendly means of customers contacting the business for its services while showing potential clients what makes the business so credible.

A strong digital presence starts with a website, but it doesn’t end there. The next step was to reach more people across Turner Fence’s service area via social media. We helped create engaging content and a consistent blog and social posting schedule to better establish Turner Fence on Facebook, Twitter and Instagram. In terms of content creation, we help by highlighting fences Turner has made, services they provide, reviews, and more.

We have also helped Turner with its SEO efforts with location-targeted Google search ads supplementing content on the website, blog and social media pages. This has been significant, as Turner Fence is now frequently the first item shown on a search result page for fencing topics in Auburn, Opelika, Dadeville and Alexander City.  From these efforts, we have also helped the Turner Fence blog reach notable search engine placement, such as appearing in the top five search results placement for niche blogs.

Ongoing efforts include:

  • Maintenance and monitoring of social media pages
  • Addition of new material to website as needed
  • Regular blog and social content creation and posting, with topics ranging from fencing materials to fencing care and more
  • Evaluating and editing paid Google search ads based on data-driven results
  • Professional graphic design and branding of creative material

As Turner Fence continues to expand across the state, with service divisions now in Alexander City and Dadeville, we have had the fortune of supporting the business during a booming growth period, directing more and more customers to try out their superior services.

  • SHARE: