The most wonderful time of the year is also one of the most competitive for businesses. Get a head start on maximizing your reach with our holiday season digital marketing guide, packed with actionable strategies and tips to make your brand shine this winter!
Update your website to a holiday theme.
Update your landing page with holiday-themed visuals, banners and colors to create a merry atmosphere for visitors. Prominently advertise holiday promotions or exclusive deals on your main page to catch visitors’ attention.
Update your logo with a temporary holiday variation.
Next on the holiday season digital marketing guide, make your brand instantly recognizable and festive by rolling out a temporary holiday variation of your logo! This simple yet impactful visual change signals to potential customers that your brand celebrates the season.
Run a holiday marketing campaign on social media.
December creates a lot of seasonal noise on social media—which is your cue to break through with targeted offers and campaigns!
During this time, post seasonal photo and video content, and forget about boosting random posts. Define your outcome and then build your ad specifically for that goal. Moreover, maximize effectiveness by targeting audiences and running campaigns for site visitors or cart abandoners.
Host a seasonal social media contest.
The holidays are the perfect time to give back while expanding your brand’s reach! Host engaging social media contests—like giveaways, photo challenges or sweepstakes—to drive excitement and foster community. These campaigns are excellent for gaining new followers, generating user-generated content and rewarding both future and returning customers with holiday cheer and great prizes!
Get festive with blog content.
Your blog is a powerful engine for capturing organic seasonal traffic! And right now, at the beginning of December, is the perfect time to hit most of the traffic. Create useful blog content, incorporate seasonal sayings, link to holiday gifts and share your holiday tips.
Implement email campaigns.
Holiday email campaigns drive urgency and instantly reach repeat customers. Batch the emails ahead of time, use a captivating festive subject line and mix up the content so it’s not all discounts.
In a “nutt” shell
With this holiday season digital marketing guide, you are now ready to get started implementing them today! Visit our website to learn how our team can help your brand and boost seasonal and yearly marketing traffic.
McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334.521.1010, or visit our contact page.
