The ROI of Email Marketing
With technology allowing us to contact one another in various ways via the click of a smart phone or tablet, email may seem like somewhat of a dinosaur in the digital realm. But email is still a powerful device to…
2018 Winter Olympics: Social Media’s Effect on Record-Breaking Olympic Ad Sales
As American athletes like snowboarder Shaun White and skier Mikaela Shiffrin invert and slalom their way to Olympic Gold medals in Pyeongchang, South Korea, during the 2018 Winter Olympics, the advertising world is noticing how modern marketing mediums are impacting…
The Art of Love: Exploring the Iconic LOVE Sculpture
With Valentine’s Day on the horizon, reminders of the holiday are popping up in stores, on television, online and virtually anywhere consumers’ eyes will land. Visual representations of love come in various forms—from hearts and lipstick kisses to Cupid’s arrows…
What Facebook’s Algorithm Change Means for Marketing
As many of us are making changes in the New Year to improve our qualities of life, so is Facebook. The social media giant recently announced that it would be tweaking its algorithm to promote “meaningful, social interactions” for its…